According to Kris and Xeth, in the 1980s the Prefab Messiahs joked about franchising their band and creating a Prefab Messiahs in every city. It’s funny to think about that concept in terms of the indie music ecosystem of today, where the idea of “prefab” alternative celebrities and meticulously “branded” bands playing the exact same show in every city across America doesn’t seem that far off. Teenage fans of alternative music can scoop up Ticketmaster tix to catch Live Nation tour after Live Nation tour, and see the same show whether they’re in Michigan or North Carolina. In a way, in our national context of corporate indie rock stardom, the world that the Prefab Messiahs thought about parodying is practically a reality.
From my profile of The Prefab Messiahs for Ad Hoc
. The Prefab Messiahs were a band for 16 months from 1981-1982 and are currently playing a string of four reunion shows in NY and MA.